Lurking about at the Loeries

I had the joy of being Marklives & Mandylives‘ social editor for the 2009 #Loeries.  In between happily  tweeting my fingers off as @Marklives and hanging out with the brilliant Simone, assistant editor of Biz.Com, I got to get a first hand look at what goes down at the ad industry’s biggest event:

Loeries 2009: Apocalypse Now? For a Loeries virgin, the annual weekend of awards and debauchery was something of an eye-opener. The work was inspiring. The dress code was suitably kooky. And the awards ceremonies were big. Certainly bigger than expected. With uber-graphics, pounding audio and a massive, people-dwarfing stage.

The response from the attendees was less so.

For the rest of the round up, read here.

And since we’re supposed to be talking about ‘the work’ and not the hangovers…my favourite campaign?  BP’s “A Nation United” campaign for 2010 by Ogilvy JHB, who won a gold for the work.

Watch Cafe Owners vs Mamas*

Interestingly, this ad wouldn’t have been made in another country – apparently the suits would have insisted on some skinny mamas and some female cafe owners.

2 Responses to “Lurking about at the Loeries”

  1. 1 Sue in the City August 19, 2010 at 10:59 am

    Utterly fabulous ad! I love it.

  2. 2 katewolters August 19, 2010 at 1:45 pm

    Cracks me up everytime, Sanna. I love the fact that we can still have a little fun with stereotypes, without the sternfaced tut-tutters getting grumpy.

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